Futurepreneurs
Website design | Graphic design
2024
Futurepreneurs 10.0 is E-Cell VIT Vellore's flagship business simulation. I designed its site around the one fact a student scanning on a phone actually leaves with: whether they have missed the deadline yet.
Services:
Challenge:
Read once, fast, on a phone, by someone deciding whether to bother.
Role:
Web designer for E-Cell VIT: I designed the site in Framer so the team could run the whole campaign themselves.
01
About
A tenth edition has to look like one, and fest-poster maximalism is exactly what makes a student event look like a student event.
Nobody reads an event site. They scan it on a phone, between two other things, and leave with a single fact: whether they have missed it yet.
So I built the page around that fact rather than around the event. The format, the prizes and the story of nine previous editions are there for the person the clock has already convinced.
02
Details
- Edition
- 10.0: Xth edition
- Organiser
- E-Cell, VIT Vellore
Challenge
Everything on the page competes with the one fact that matters, the deadline. And a multi-week campaign means the content changes constantly, with no developer on call to ship any of it.
Solution
I led with the countdown, not the copy. The clock is the first thing on the page, and from anywhere else on it the deadline is never more than a scroll away.
Five dates get their own visual system so the timeline reads as a sequence, and one accent colour carries the page where a fest poster would have used ten.
I designed it in Framer so the team could run the campaign themselves and keep changing the site right up to the morning of the event.
03
The full case study
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