







From problem
to product.
I’m Aayush Raj
I’m a product designer and builder focused on turning complex problems into clear, intuitive digital experiences. I work across product thinking, interaction design, visual systems, and prototyping, from early ideas to polished, usable products.
Designing across product, interaction, visual systems, and motion.
From product interfaces and websites to complete digital experiences.
Working across teams, startups, communities, and ambitious projects.
A constant push toward clearer interactions, stronger systems, and thoughtful details.
4+ years
of turning
complex ideas into products
people want to use.
Idea to impact, every step.
First, I listen.
Discover
Deep research into goals, users, and constraints through stakeholder interviews, competitor audits, and brand analysis.
Then, I craft.
Design
Iterative visual exploration with tight feedback loops until every detail is sharp, considered, and true to the vision.
Finally, I ship.
Deliver
Production-ready assets with detailed specs, dev handoff documentation, QA checks, and post-launch support baked in.
Interface Design
Design Systems
Brand Identity
Web Experiences
Motion Design
Creative Development
Curated Projects
Selection of projects across product design, branding, websites and visual systems, crafted with intention and built for real users.






Trusted by founders,
backed by results.
Results that speak through the people I've worked with.
Running a 75-member design team while shipping consistently high-quality work is rare. Aayush did exactly that and raised the bar for every person on the team.
Arjun Mehta
President · E-Cell, VIT
Aayush defined our entire visual identity and delivered a platform that held up under 500k+ visits without a hiccup. Exceptional craft and real design leadership.
Krish Iyer
Chairperson · Riviera, VIT
The Iron Forge identity Aayush built became the soul of our entire platform. Every screen felt powerful, considered, and completely true to what the brand stands for.
James Holt
Brand Director · Mike Tyson Invitational
From our very first call, Aayush grasped the LayOver product vision completely. He translated it into an interface our users love navigating, shipping 20+ screens with total consistency.
Rahul Menon
Co-founder · LayOver
Aayush delivered a complex conversational UI for a national grievance platform under tight deadlines. The care for accessibility across 22 language variants was genuinely impressive.
Priya Sharma
Senior Manager, GovTech · KPMG India
Let’s work
together.
Got a project? Drop me a message and I’ll respond within 24 hours.
- Available for freelance
- Based in New Delhi, India
- Responds within 24 hours






