DropBy
Brand identity | Visual branding
2024
DropBy is an app for people who want to see other people without performing it, and it rewards you for showing up rather than posting. I rebuilt its identity around the product's own radar ping, so the brand finally says what the app does.
Services:
Challenge:
A product about showing up, and an identity that said none of it.
Role:
Brand designer with Crestic Era: identity, logo, colour, the design system and the launch campaign.
01
About
The identity was already inside the product, in the radar ping every user sees when they drop by.
DropBy exists for the person who wants to see people and does not want to perform doing it. The product already understood that. It counts the turning up, not the posting about it.
The identity was arguing the other way. Quiet, unsure, easy to scroll past, which is a strange thing to be when your entire pitch is that somebody should get off the sofa tonight.
02
Details
- Scope
- Identity, logo, colour, design system, campaign
- Team
- Crestic Era
- Published
- Behance, July 2025
Challenge
There was no cohesion, no typographic clarity and no colour strategy, so every touchpoint looked like a different app, and nothing in the writing sounded like a person.
A brand whose one job is to get somebody off the sofa cannot be the quietest thing on the screen.
Solution
I built the brand out of the product. The radar ping, the app's own drop mechanic, became the repeating element: the mark, the layouts and the campaign are the same gesture at different sizes.
One loud blue carries the system, warm accents break it before it goes cold, and a bolder sans lets a headline hold a wall on its own. The voice is written the way you would say it to a friend already comfortable at home: Just Drop By.
03
Highlights
A campaign you finish by reading the set
The lines are half-sentences that finish across panels, so the radar arc carries your eye from one poster to the next and the campaign only completes if you read the set.
The copy stays spoken: didn't plan to meet, but glad I dropped by. Nothing in it sounds like a platform describing its features.
04
The system
Colour concept
One blue does the work, and the warm accents exist to stop it becoming another polite tech palette. Rich Black and Alice Blue carry the quiet moments so the loud colours stay loud.
05
Gallery
Keep exploring
