Elevation Capital
Website development | Interaction design
2025
Elevation Capital published research on how Indian startups use AI, as a PDF almost nobody finishes. I rebuilt it as a site where the numbers are the interface, for the founders and investors reading on a phone between meetings.
Services:
Challenge:
Research worth reading, shipped in the format nobody finishes.
Role:
Design engineer: I designed and built the site natively in Framer, including the data visualisations and motion.
01
About
Research does not travel as a document, it travels as something you can move through.
A fund publishes research to be quoted, and a PDF assumes a desk and a free hour that the people doing the quoting never have.
So I treated the findings as the product rather than the contents of one. Nothing is a chart dropped into a page; the page is the chart, and the argument is what you scroll through.
02
Details
Challenge
86% of founders plan to increase AI spending and 85% of engineering teams already run AI in production. Buried in a forty-page document, none of that lands.
Solution
I rebuilt the report as a site where each finding gets its own moment on screen, so the reader reaches the conclusion by moving through it rather than skimming past it.
I built it natively in Framer, with live data visualisations and motion that stay readable on a phone, and set it up so the team can publish updates themselves. The research stays live instead of going stale two months after launch.
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