Mike Tyson Invitational
The first Mike Tyson Invitational had a date, a venue in Las Vegas and a name everyone in boxing recognises, and nowhere to send anybody. Ten pages had to sell a ticket, sign up a fighter, court a sponsor and take a donation, without ever once looking like a student project.
- RoleDesign & Build
- Year2026
- ToolsWebflow, Figma, Motion
(01)
(About)
Heat and precision do not blend, so they were rationed instead: 65% near black, 25% smelting orange, never more than 10% cold teal.
Tyson's name on a poster does most of the selling. It also sets a bar. Anything carrying it has to look like it belongs in Las Vegas on fight night, not like a campus event with a famous guest.
So the work was never really about layout. It was about holding two opposite moods in one place, heat and precision, without letting either of them go quiet.
(02)
(Details)
(Challenge)
Forge wants texture, heat and grit. Tech wants cold, flat and exact. Turn both up and you get a mess with a fire filter over it.
Four different people then land on the same homepage: a spectator buying a ticket, an amateur fighter applying to compete, a brand with a marketing budget, and a donor. Each of them wants a different site, and none of them should have to hunt for it.
And this is edition one. There is no last year to borrow credibility from, so it has to look like the tenth.
(Solution)
Ration one side instead of blending both. Once the split was written down as a number, a screen could be checked against it rather than argued about, and the forge stopped fighting the technology.
Then a sitemap that gives every audience its own route off the homepage. Tickets, fighter registration, sponsorship and donations each land somewhere built for that one job, and four of the ten surfaces hand off to software somebody else owns.
Texture stays inside artwork and headline fills. Buttons, forms and body copy stay flat, so the heat reads as something sitting on a technical surface rather than as a filter over the whole page.
(03)
(Highlights)
One scroll, six jobs
Sell a ticket, explain a format nobody has seen, register fighters, court sponsors, take donations, announce a date. It resolves as a descent: heat at the top, information in the middle, invitation at the bottom.
Hero
The hero is the whole thesis: near black, headline in smelting red, one ember of heat carrying the right side. The cursor is a crosshair that glows, which is where the tech half stops being a colour and becomes a behaviour.
The date gets a full screen, filled with brushed metal and framed in corner brackets. Forge for the texture, HUD for the frame. It is the frame I am happiest with.
The format
The one place cold teal runs: the section about AI broadcast and real time power measurement. The tech palette appears where the copy is about technology and nowhere else.
Eight destinations with no obvious ranking between Buy Tickets and Registration, so a horizontal bar would have had to invent one. The portal sets all eight at a size that says each matters.
Legacy without the highlight reel
The easy version is a montage of famous knockouts. That is someone else's story and it does not explain why an amateur invitational exists. This runs on one line instead: legacy did not end in the ring, it continued through transformation.
(04)
(Gallery)
(05)
(More Work)
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- Open to freelance work
- Always happy to talk design