Riviera
Website design | Visual branding
2026
Riviera is VIT Vellore's week-long festival and one of the country's largest student fests. I led the design of its website, which had to make the scale of a whole week land and still let one student find the one event they came for.
Services:
Challenge:
Dozens of events under one name, and two readers who want opposite things.
Role:
Design Manager for Riviera: I led a 100+ person team across UI/UX, brand and web, and shipped the festival platform UI.
01
About
The homepage sells the week, and everything underneath it helps one student find one event.
Most students opening the Riviera site are not browsing. They heard one event named once, and they want to know when it is, what it costs and where to sign up.
Everybody else is doing the exact opposite. They know the name, they have no idea what is inside it, and the first screen is the only chance to make a week look worth clearing a calendar for.
02
Details
Challenge
Put every event and sub-brand on the homepage and it becomes a directory. Hide them and the fest looks smaller than it is.
Solution
I split the jobs. A motion-forward homepage carries the energy and signals the scale, so the first impression is the event itself rather than a list of its parts.
Underneath, a content architecture built to hold dozens of events and sub-brands, so the depth is there the moment someone goes looking and the front page never has to carry it all at once.
03
Results
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