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Fuzion Brand Identity

A wordmark that fuses roman and italic inside one six-letter word, for a brand whose whole premise is old and new at once

  • RoleBrand Identity
  • Year2025
  • ToolsFigma, Illustrator
Fuzion Brand Identity, cover

(01)

(About)

Fuzion is a vintage-modern streetwear brand drawing on classic Americana, 90s hip-hop and old-school workwear. The identity puts that contradiction inside the wordmark itself - roman and italic in one word - and carries it out through Zodiak and Switzer, a four-value palette led by burnt sienna, and the line Wear The Legacy.

The Fuzion identity board: the cover with the brand history over a street portrait, the wordmark on burnt sienna, a Morden Class spread, the wordmark on grey and on sienna, the four-value palette of bright grey, burnt sienna, onyx and dusty auburn, the Zodiak and Switzer type specimens, the Wear The Legacy tagline with its ad lines, a tote bag, a hoodie still, a street billboard, the stationery set, and a building billboard.
The full identity board, in the order it was laid out.

(02)

(More Work)

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  • Open to freelance work
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