Fuzion
Visual branding | Graphic design
2025
Fuzion is a vintage-modern streetwear brand for a wearer who reads classic Americana, 90s hip-hop and old-school workwear as one thing. I built the identity around that contradiction, putting roman and italic inside a single wordmark.
Services:
Challenge:
Lean retro and it reads as a throwback. Lean modern and the heritage claim disappears.
Role:
Brand Designer
01
About
Vintage-modern is a contradiction, so I put it inside the wordmark instead of choosing a side.
Roman and italic sit in one word, so the mark itself is old and new at once.
Zodiak and Switzer carry the rest, a four-value palette led by burnt sienna gives it warmth, and the line Wear The Legacy says the idea out loud.
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