IP-TT Cell
Brand identity | Graphic design
2024
VIT's Intellectual Property and Technology Transfer Cell protects what the university invents and moves it into industry. I designed a first-round identity for it: a single pillar, a Sthambh, built from the letters I, P and TT.
Services:
Challenge:
Five words nobody reads twice.
Role:
Brand designer: logo and identity direction, first round for selection.
01
About
I turned the acronym into a shape, a pillar you remember instead of five words you skip.
The Cell sits between researchers inside the university and industry outside it, and each trusts different things. A mark that reads as a student society to one, or as a law firm to the other, loses the half it was meant to convince.
It was a first round against a deadline, so I settled the form before the detail. A mark that is only right once it is finished cannot be reviewed.
02
Details
- Client
- IP&TT Cell, VIT Vellore
- Scope
- Logo and identity direction
- Stage
- First round, for selection
Challenge
Whatever replaced the name had to hold at the size of a favicon and the size of a building sign, and read as credible to researchers inside the university and industry outside it.
Solution
One monolithic form, not a monogram. I merged I, P and TT into a single Sthambh, a pillar, so the acronym is the shape rather than letters standing side by side. The vertical mass is where the authority comes from.
The IP cycle is built into the letterform: the I is the core pillar, the P carries a square for research and a circle for commercialisation, and the TT resolves as twin pillars for the two-way flow between academia and industry.
I proved it as a solid before it was a lockup, on a construction grid and on four grounds, so versatility was tested rather than assumed.
03
The full case study
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