ProjectsLayover

Layover

Product design | Visual branding

2025

Layover turns dead time in an airport into something usable: enter a terminal or a PNR and see what is open now, order a meal to the gate, book a lounge seat. I took it from zero to one across four surfaces, from the site travellers land on to the console the platform runs on.

Services:

  • Product design
  • Visual branding

Challenge:

An airport full of food and lounges, and no way to know what is open, how far it is, or whether you will make it back before boarding.

Role:

Lead product designer, zero to one: research, competitive analysis, information architecture and 20+ screens through to engineering handoff.

Layover, cover

01

About

Travellers were not struggling to order, they were struggling to predict time.

Every airport sells you the same thing twice: a ticket out, and the two hours you have to spend before you can use it. The second one is a service nobody had bothered to design.

So this was never really a food-ordering project. It was an attempt to make an airport legible for the ninety minutes you are stuck inside it, which turned out to need four products rather than one.

The Layover case-study board: the billboard cover, the problem of ninety minutes nobody tells you how to use, the insight that both sides are solving the same equation from opposite ends, one number across five surfaces, the traveller's app, the restaurant counter, onboarding, the operator console, the brand system, the explorations that were discarded, a reflection, and the closing mark.
The full case study, in the order it was laid out.

Open to product design roles.

I’m looking for full-time Product Design and UI/UX roles. If your team is hiring, drop me a message and let’s talk.

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